William Goodman (that’s me!) is a seasoned digital marketing manager and freelance writer based in Washington, DC, where he spends entirely too much of his free time on Twitter.
Freelance Writer / Self Employed
Oct 2015 - Present
Specializes in coverage of men’s fashion, pop culture, and product round-ups.
Bylines include Complex, DCist, Gear Patrol, GQ, InsideHook Maxim, Men’s Health, Men’s Journal, Robb Report, The Plunge What to Pack, and SPY.com.
Setup, create and manage digital ad campaigns across a variety of channels including Facebook, Instagram, LinkedIn, Twitter, and Google AdWords around ASM’s products and initiatives.
Created and established entire process for paid digital advertising including planning, executing, and reporting of various products and initiatives within the organization.
Help understand organizational goals and translate them into executable digital marketing strategies.
Develop digital ad copy around various products and initiatives.
Digital Marketing Specialist / American Society for Microbiology
Sept 2020 - Present
Digital Marketing Manager / American College of Obstetricians and Gynecologists
Feb 2019 - Sept 2020
Setup, created and managed digital ad campaigns across a variety of channels including Facebook, Instagram, LinkedIn, Twitter, and Google AdWords around ACOG’s products and initiatives.
Created and established entire process for paid digital advertising including planning, executing, and reporting of various products and initiatives within the organization.
Help understand organizational goals and translated them into executable digital marketing strategies.
Developed digital ad copy around various products and initiatives.
Digital Marketing Associate / Reingold, Inc.
Jun 2017 - Feb 2019
Setup, created and managed digital ad campaigns across a variety of channels including Facebook, Instagram, LinkedIn, Twitter, and Google AdWords for government and nonprofit clients.
Analyzed and reported on digital campaign performance by pairing in-platform results with Google Analytics data through Excel pivot tables.
Helped understand client goals and translate them into executable digital marketing strategies.
Developed digital ad copy.
Paid Social Media Specialist / FleishmanHillard
Mar 2017 - May 2017
Contract role that planned and managed strategic paid social campaigns across multiple clients and multiple social media platforms including Facebook, Twitter, and Instagram.
Provided best practices, latest trends and recommendations across the paid social ecosystem including content and creative units, building target audiences, structuring and managing campaigns, optimizing campaign performance and communicating campaign performance.
Wrote clear and concise presentations, summarizing data insights, outcomes, and implications in a straightforward and enlightening way for clients.
Digital Marketing and Content Manger / American Diabetes Association
Alexandria, Virginia
Jan 2015 - Feb 2017
Managed digital acquisition efforts focused on patient education, fundraising and advocacy on a local and national level. Annual efforts include more than 50 social media ad campaigns using Facebook and Twitter. Assist with deliverables for in house campaigns with third-party partners Active.com and Quantcast. Provided ongoing optimization, reports and campaign insights throughout lifetime of the campaign.
Drafted copywriting for CEO blog posts, monthly enewsletters, print materials, and online blog posts.
Moderated and managed online community message boards of more than 100 active users.
Managed and delivered on various digital marketing requests including vanity URLs, tracking URLs, email and website performance reports.
Managed 12 + digital display (banner) advertising campaigns using Google Double Click for Publishers (DFP). Optimize creative and serving for ad placements on five websites to meet client impression delivery goals.
Created and presented client facing end-of-month reports
Inbound Marketing Specialist / Riggs Partners
Columbia, South Carolina
May 2013 - July 2014
Developed inbound marketing content strategies.
Leveraged qualitative buyer persona research to inform digital content, social media, SEO/SEM, and email marketing campaigns increasing website traffic and generating lead development.
Maintained client’s social media networks by scheduling 6-10 posts per day in Twitter, 3-4 in Facebook and LinkedIn
Engaged with clients’ followers through daily live engagement
Developed monthly email marketing campaigns
Planned, executed, and analyzed social media campaigns to increase reach and engagement
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