Godzilla vs. King Kong. Ali vs. Frazier. Bird vs. Magic. Belichick’s Patriots vs. everyone.
These legendary battles gained a new competitor as Universal Pictures and AMC Theaters went head-to-head over...Trolls World Tour?! Why in the world is the largest theater chain in the U.S. picking a fight with a global corporation over an animated musical film based on toys you had as a child? And what does it mean for the future of the theatrical movie-going experience? The answers to these questions are complicated, but essentially boil down to the tension around how we are used to seeing movies versus how we’ve grown accustomed to seeing them in the past decade. It’s a long-simmering cold war that finally exploded—quite publicly—this week.