Simply put, lululemon is the gold standard for athleisure. In the same way that Nike is often a shorthand for a specific kind of trendy sneaker, lululemon has become synonymous with a certain kind of lifestyle and aesthetic. The brand’s commitment to modern athletic essentials crafted out of comfortable and high-performing fabric has long-established them as a force to be reckoned with.
So, when you’re at the top, how do you continue to innovate?
You let someone new take the wheel.