YETI Takes on the Outdoor Market With New Ultra-Durable Camping Chairs / by William Goodman

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There are few brands that actually live up to their name better than YETI, which is why the young brand has such loyal customers. YETI takes well-worn classics and puts an entirely new spin on them, completely refreshing them in the process. Take their famous coolers for example; as a product, coolers have been around for decades. You typically know what you’re getting yourself into when you purchase one, so often it just comes down to finding a brand you like best. YETI, however, introduced premium insulation to keep your goods cold for days, even in direct sunlight. Oh, and the coolers are literally bear-proof.

So, having mastered the art of the high-end cooler, it makes sense for YETI to turn their gaze elsewhere. The outdoor market is a natural next step for the brand, and which is why I was excited to test out YETI’s latest products — folding outdoor chairs. (Sure, YETI dog bowls and dog beds are fun too, but camp chairs seem like a more natural fit for the company). YETI sent me the newly released Hondo Base Camp Chair and Trailhead Chair, and after trying them out in the wild, I don’t have anything negative to report.

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